Subhadeep Mukherjee

Subhadeep MukherjeeSubhadeep Mukherjee is currently associated with at Department of Management Studies, Ramaiah University of Applied Sciences . He is also a former faculty of Department of Management Studies, National Institute of Technology Silchar and also having Industry Experience in the domain of HR and Marketing for many years. He has published many papers in Scopus, ABDC, Web of Science and UGC Indexed reputed journals and also presented many papers in International and National Conferences. He is performing the responsibility as Co-Editor – in –Chief of Adhyatma: A Journal of Management, Spirituality and Human Values and also as the reviewer of many International and National Scopus Indexed Journals. He is also associated as Life Member with many esteemed organisation like Indian Commerce Association, CEGR (Centre for Education Growth and Research), New Delhi, Social Science Research Network [SSRN], U.S.A, Social Science and Humanities Research Association (SSHRA) – ICBELLP.

Publications

An Empirical Study on the Impact of Social Media Promotion of Branded Drugs on the Health Behavior of Indian Patients
An Empirical Study on the Impact of Social Media Promotion of Branded Drugs on the Health Behavior of Indian Patients
Samrat Kumar Mukherjee, Abhijit Sarkar, Subhadeep Mukherjee, Jitendra Kumar, Ajeya Jha. © 2023. 17 pages.
Branded drug social media promotion (SMP) has increased dramatically in the recent era. The impact of this new phenomenon (although it is illegal in most countries) on patient...