Stefania Romenti

Stefania Romenti , IULM University Milan, Italy. Stefania Romenti is Full Professor of Strategic communication and PR. She is Director of the Executive Master in Corporate Public Relations and Adjunct Professor at IE Business School. She is Founder and Director of the Research Centre in Strategic Communication and Former President Elect of the European Association of Public Relations Education and Research Association. Her research focuses on strategic communication, corporate reputation, stakeholder management and engagement, dialogue, social media, measurement, and evaluation.

Publications

Mitigating Reputational Damage in Corporate Crises: An Examination of Apology Strategies
Mitigating Reputational Damage in Corporate Crises: An Examination of Apology Strategies
Elanor Colleoni, Grazia Murtarelli, Stefania Romenti, Francesca Dodini. © 2024. 13 pages.
This study addresses the critical role of organizational apologies in crisis management, focusing specifically on their impact on corporate reputation and stakeholder behavior....
Beyond Goodwill: The Interplay of CSR Communication, Individual Beliefs, and Corporate Reputation
Beyond Goodwill: The Interplay of CSR Communication, Individual Beliefs, and Corporate Reputation
Stefania Romenti, Chiara Esposito, Elanor Colleoni, Grazia Murtarelli. © 2024. 21 pages.
This chapter investigates the interplay between consumer activism, corporate social responsibility communication (CSR), and corporate reputation. Using IKEA as a case study, the...
Sustainable Marketing Communication via Social Media: Searching for a Balance in Corporate and Consumer Dialogue
Sustainable Marketing Communication via Social Media: Searching for a Balance in Corporate and Consumer Dialogue
Grazia Murtarelli, Denis Šimunović, Elanor Colleoni, Stefania Romenti. © 2023. 16 pages.
Social media has transformed the processes throughout corporations communicate their CSR activities, and therefore their overall sustainable marketing strategies. While...