Sridhar Manohar

With rise of digital innovations, sustainable service marketing is rapidly evolving, and these transformative developments are integral for virtual currencies. Digital assets...

In an era characterized by data abundance and technological advancements, marketing is undergoing a profound transformation. The integration of AI into marketing strategies and...

Disruptive paradigms emerge from the accelerating advancements in natural language processing (NLP) and financial technology (FinTech), which present unparalleled opportunities...

In the contemporary landscape, there is a critical nexus of service marketing innovation, workforce upskilling, and ethical business paradigms. The domain where marketing...

As artificial intelligence (AI) transforms the landscape of marketing, it brings both unprecedented opportunities and complex ethical challenges. AI-driven tools enable...

Service organizations are grappling with unprecedented challenges in maintaining and enhancing productivity. As the landscape evolves, traditional approaches to service...

In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of...

The growth aspirations of developing countries supported by industrial prowess of developed economies, while leading to phases of rapid globalisation across the world, also...

Digital transformation across human activity has emerged as a critical evolutionary trend. It has not only led to the emergence of neo-business models but has disrupted...

The banking system serves as the central and essential component of a functional economy. A robust banking system is essential for fostering economic growth and facilitating...

This chapter intricately explores the ever-changing terrain of the gig economy, delving into the intricate facets of knowledge management and its profound impact on bolstering...

The problem of intellectual property and legality in NFTs has gotten little attention thus far and requires additional research because of the increasingly digital nature of...

Existing theoretical and empirical researchers associated innovation with technological transformations and introduced radical/disruptive products and processes. However...

AI could take different pathways for development. This chapter emphasises the issues regarding strategic approach that the next generation business leaders need to adopt to...

The university ecosystem has reached a tipping point where these educational hubs are adopting pathways to achieve ‘third mission' of entrepreneurship. These efforts are...

This chapter briefly discusses the growing promotional techniques and marketing strategies adopted by organisations in attracting and retaining customers. The growth of...