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About Us

Sridevi Gopakumar

Sridevi Gopakumar is currently a full time PhD Scholar at Loyola Institute of Business Administration, Chennai. After earning an MBA in Marketing and Human Resources from SRM University, she began a prosperous corporate job, but her desire to learn and explore new territory prompted her to pursue research. Presently, she is pursuing her research in the field of sustainability marketing.

Publications

FOMOphobia: The Psychological Drivers of OTT Media Consumption Through Social Comparison, Self-Esteem, and Anxiety

In the era of social media, where users have easy access to a constant stream of updates about their peers' lives, individuals may dread missing out on social events...

FinTech Paving the Way for Sustainable Social Entrepreneurship: India's Journey Towards SDG Achievement

The potential of financial technology to foster sustainable social entrepreneurship in India and contribute to the attainment of the United Nations' sustainable development...