Sri Murtiasih

Sri Murtiasih is an assistant professor in Economy. She teaches and supervises undergraduate and graduate students since 1994 in economy field. Her research interests are consumer behavior, marketing, and brand equity.

Publications

Introduction
Introduction
Hotniar Siringoringo, Ravindra H. Kuruppuge, Misdiyono Misdiyono, Sri Murtiasih. © 2023. 14 pages.
A family business is a venture which is possessed and controlled by family members. Many family businesses were started from small scales and grow to become multinational...