Sérgio Moro

Sérgio Moro is Associate Professor with Habilitation at Instituto Universitário de Lisboa (ISCTE-IUL), and Deputy Director and Coordinator of the Information Systems Group of ISTAR (Information Sciences, Technologies and Architecture Research Center). He is an interdisciplinary data scientist that envisions the development of innovative predictive systems through data science approaches in distinct domains such as marketing, management, tourism, and education. His publication portfolio includes more than 40 Quartile 1 Scopus indexed journal articles (e.g., European Journal of Marketing, Tourism Management, Journal of Business Research, Telematics & Informatics, International Journal of Information Management). His work has received more than 2,000 Scopus citations. He is the Director of the Master in Data Science at ISCTE. ORCID: 0000-0002-4861-6686.

Publications

Electronic Word-of-Mouth and Tourist Satisfaction in Rural Tourism in Schist Villages
Electronic Word-of-Mouth and Tourist Satisfaction in Rural Tourism in Schist Villages
Marta Santos, Paulo Rita, Sérgio Moro, Bráulio Alturas. © 2023. 28 pages.
Consumers' decision-making processes and the way they purchase their products and services have been evolving over the years due to the influence of information technologies....