Sopiko Tevdoradze

Sopiko Tevdoradze is a Doctor of Business Administration, Vice-Rector for Academic Process at Guram Tavartkiladze Teaching University, Professor, Head of Bachalor's Program in Tourism. She received her higher education and academic degree at Tbilisi State University of Economic Relations: - 2004-2006 (MBA) specialization: commerce and marketing of resort-hotel complexes and international tourism; - 2006-2009 (Ph.D.) specialty: tourism. She authorizes over 20 scientific articles, one textbook, and several lecture courses. To improve her qualifications, she has undergone training in various directions. She has participated in several international conferences. Sopiko Tevdoradze has published scientific works in the field of the Tourism Industry. In particular, on modern aspects of international tourism, Peculiarities of International tourism market service and Georgian tourism potential integration possibilities into the global tourism market, Digital challenges in the tourism industry, and Branding in tourism using digital marketing. Publications dealing with social, economic, and legal aspects of globalization and international business development.

Publications

Digitalization of the Marketing Strategy as SMEs' Sustainable Development Guarantee
Digitalization of the Marketing Strategy as SMEs' Sustainable Development Guarantee
Natia Surmanidze, Keti Tskhadadze, Khatuna Tabagari, Sopiko Tevdoradze, Zurab Mushkudiani. © 2023. 21 pages.
The chapter reviews and analyzes in depth the role and importance of marketing digitalization strategies in small companies, using the example of Georgian handmade accessories...