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About Us

Sonia Bajwa

Sonia Bajwa is a researcher at I.K. Gujral Punjab Technical University, Jalandhar. She has a BBA, MBA and PhD in Management. She has published various research papers in reputed journals and participated in conferences/seminars on critical issues relating to management.

Publications

Applications of Artificial Intelligence in Marketing

Applications of Artificial Intelligence in Marketing

Ajit Bansal, Anu Bansal, Manish Kumar, Sonia Bajwa. © 2024. 14 pages.

How artificial intelligence (AI) develops has changed the character of today's corporate setting. Artificial intelligence is very useful in the marketing industry since it...