Song Bee Lian

Dr Song Bee Lian is an Associate Professor at MILA University, Malaysia. Dr Song graduated with Doctor of Philosophy (Management), Master’s Degree in Business Administration (General Management) (Distinction), and Bachelor Degree in Economics (Hons). Her specific areas of research are consumer behavior, digital marketing, strategic marketing, marketing sustainability, and corporate social responsibility. Prior joining the academia, she was a marketing specialist for a few reputable companies in Malaysia for 10 years. She has published numerous articles in Web of Science (WOS), Australian Business Dean's Council (ABDC) and Scopus ranked journals. She has received several best paper research awards at international conferences. Dr.Song has secured and completed a few universities’ research grants as a project leader.

Publications

The Impact of Corporate Social Responsibility on Firm Value During the COVID-19 Pandemic: From the Perspective of the Malaysian Tourism Industry
The Impact of Corporate Social Responsibility on Firm Value During the COVID-19 Pandemic: From the Perspective of the Malaysian Tourism Industry
Lin Woon Leong, Song Bee Lian. © 2022. 17 pages.
In this chapter, the authors have investigated the effect of CSR on firm value during the pandemic. They used the event study technique and noted that an engagement in the CSR...
Impact of Information and Communication Readiness on the Tourism Industry: A Dynamic GMM Approach
Impact of Information and Communication Readiness on the Tourism Industry: A Dynamic GMM Approach
Woon Leong Lin, Bee Lian Song. © 2021. 16 pages.
This study examines the impact of ICT readiness on the tourism industry and how it leads to growing competitiveness by deploying three-panel data analysis techniques (pooled OLS...