Sol Castellanos Pérez Lasala

Sol Castellanos Pérez Lasala was born in Buenos Aires, Argentina. She has a degree in Social Communication and is currently finishing her master's in Marketing and International Trade at the University of Las Palmas de Gran Canaria. She has acquired experience and knowledge in multiple areas such as psychology and network metrics. Furthermore, she developed a marketing strategy, alongside some of her classmates at university, for an NGO in Rosario, Argentina, helping it boost its digital capacities and awareness. Her passion for social marketing and the opportunity to work with her master's tutor has made it possible to co-author a chapter for an upcoming social marketing textbook.

Publications

Search Engine Optimisation for Social Marketing
Search Engine Optimisation for Social Marketing
Gonzalo Díaz Meneses, Sol Castellanos Pérez Lasala, Maica Amador-Marrero. © 2024. 28 pages.
Social marketing is among the scientific disciplines whose professional and scientific institutions have grown significantly in recent years. However, there are still only twelve...