Sílvia M. P. S. Faria

Silvia Faria is a PhD in Economics - Rey Juan Carlos University, Madrid-, has a Master Degree in Business Administration, with Specialization in Marketing- Minho's University and a Bachelor in Business Sciences. She worked as a Business Director at Segafredo Zanetti (Portugal), SA for 15 years, being responsible for Retail Negotiation and Commercial control. She teaches since 2003, at may Superior Institutions and Universities (e.g. Aveiro's University; IPAM; IPVC; ISMAI; Lusiada's University; ISCAP and Portucalense University.She has also a Specialist Degree in Marketing and Advertising. Integrated membre of REMIT - Research Department at Portucalense University. She does research in Marketing, Strategy, Consumer Behavior, Retail, Management and Tourism.

Publications

COVID-19, Digital Transformation, Consumers' Experience: Factors Influencing Satisfaction and Loyalty in Food Retail
COVID-19, Digital Transformation, Consumers' Experience: Factors Influencing Satisfaction and Loyalty in Food Retail
Vera T. Vale, Bárbara Martins Baptista, Sílvia M. P. S. Faria. © 2024. 22 pages.
Covid-19 and repercussions on a global scale made individuals see their lives interrupted, having to adapt to different contexts of everyday life. They saw their shopping habits...
Digital Transformation in Organizations and Its Impact on Knowledge Management: A Quantitative Study
Digital Transformation in Organizations and Its Impact on Knowledge Management: A Quantitative Study
Manuel Sousa Pereira, António Cardoso, José Carlos Sá, Miguel Magalhães, Sílvia Faria. © 2022. 13 pages.
This study aims to understand the relevance of digital transformation and its impact on organizations in Portugal. In this way, it is intended to evaluate the application of...