Sílvia Faria

Sílvia Faria is an Assistant Professor at Universidade Portucalense and High Institute of Accountability and Administration of Porto. She is a researcher at REMIT – Research in Economics, Management and Information Technologies (Universidade Portucalense), and at COMEGI (Universidade Lusíada). She has a Degree in Business Sciences, a Master’s Degree in Business Management, a Specialization in Marketing, and a PhD in Economics and Business. She worked for 15 years as a Business Unit Manager at Segafredo Zanetti (Portugal) and has been a consultant and trainer in Marketing and Strategy. Nationally and internationally, she has published several articles in scientific journals.

Publications

Artificial Intelligence Effectiveness in Customer Experience at Retail
Artificial Intelligence Effectiveness in Customer Experience at Retail
João M. S. Carvalho, Sílvia Faria, Daniel Alves de Oliveira. © 2023. 20 pages.
Many academics and practitioners now understand artificial intelligence (AI) as a new way for brands to interact with clients and a tool to improve customer experience. Many...