Hershey, Pennsylvania
New York, New YorkBeijing, China

Siti Intan Nurdiana Wong Abdullah

Siti Intan Nurdiana Wong Abdullah is a senior lecturer at the Nottingham Business School, Nottingham Trent University, United Kingdom. She completed her PhD degree from Universiti Putra Malaysia in 2020. Her areas of research include sustainable tourism, green consumption behavior, consumer attitudes, and sustainability in higher education. She is a dedicated educator and researcher with more than 15 years of teaching experience and 5 years of practical industry experience. As part of her current role, Diana is a member of the School’s Marketing and Consumer Studies (MACS) Research Group, Member of the Chartered Institute of Marketing and a Certified Management and Business Educator (CMBE). She writes and publishes articles, participates in conferences, serves as a reviewer, editorial member and have won numerous research grants. She has been actively involved in student recruitment, marketing, international partnerships, curriculum design, mentoring students in work-based learning and event-based learning projects and consultancy work for SMEs. She is passionate in socio-environmental projects and has worked with a number of NGOs. Her commitment to her role is evident in her continuous professional development that underscores her dedication to fostering innovation within the realms of teaching and learning in the areas of marketing and tourism.

Publications

Intention to Adopt Islamic Financing in Algeria: Extending TPB
Intention to Adopt Islamic Financing in Algeria: Extending TPB
Ahmed Chemseddine Bouarar, Kamel Mouloudj, Siti Intan Nurdiana Wong Abdullah, Nassima Abdelouahad, Amina Atamnia, Manel Kebab, Smail Mouloudj. © 2025. 24 pages.
This study aims to identify the determinants influencing the intention of customers of conventional banks to adopt Islamic financing (IF) in the context of an Islamic country...
Navigating Mobile Marketing: Unveiling Mobile Game In-App Purchase Intentions of Gen-Ys
Navigating Mobile Marketing: Unveiling Mobile Game In-App Purchase Intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah, Phuah Kit Teng, Bernard Lim Jit Heng, Cokki Cokki. © 2024. 26 pages.
In the dynamic landscape of mobile marketing, understanding the intricate factors that drive in-app purchase decisions is pivotal for crafting effective strategies. The sale of...
Public Awareness and Intention in Organ Donation Through Mobile Applications: A Perspective From Malaysia
Public Awareness and Intention in Organ Donation Through Mobile Applications: A Perspective From Malaysia
Siti Intan Nurdiana Wong Abdullah, Phuah Kit Teng, Bernard Lim Jit Heng. © 2023. 21 pages.
In response to combatting COVID-19 and to ease the traceability of immunization, the Mysejahtera mobile application has been rolled out nationwide in Malaysia by the Ministry of...