Sinothando Tshuma

Sinothando Tshuma is a lecturer and program coordinator in the Department of Marketing Management at Zimbabwe Open University, Harare, Zimbabwe. Her research interest is in digital marketing, green marketing and international marketing and has published some articles in the mentioned field of interest. Her main responsibility is lecturing of courses that include principles and practices of direct marketing, digital marketing and industrial marketing.

Publications

The Future of Sustainable Marketing: Stakeholder Perspectives on Sustainable Agricultural Marketing
The Future of Sustainable Marketing: Stakeholder Perspectives on Sustainable Agricultural Marketing
Sinothando Tshuma, Mercy Dube, Delight Rufaro Hungwe, Reason Masengu. © 2024. 13 pages.
The concept of sustainable agricultural marketing is gaining momentum with many countries seeking to sustainably increase their market access, with rising concerns of opening...
Introduction to AI in Marketing Research: The Evolution of Marketing in the Digital Age
Introduction to AI in Marketing Research: The Evolution of Marketing in the Digital Age
Delight Rufarp Hungwe, Mercy Dube, Sinothando Tshuma. © 2024. 12 pages.
Due to digital realm, characterised by rapid technological advances and data abundance, marketing practices and the adoption of digital technologies have aided the transformation...
Redesigning Consumer Engagement Through Metaverse Strategies: Blockchain and Web 3.0 Technologies
Redesigning Consumer Engagement Through Metaverse Strategies: Blockchain and Web 3.0 Technologies
Mercy Dube, Sinothando Tshuma. © 2024. 16 pages.
The convergence of emerging technologies, namely blockchain and Web 3.0, has paved the way for a transformative shift in consumer engagement strategies within the metaverse. As...
Security and Privacy Challenges in Digital Marketing
Security and Privacy Challenges in Digital Marketing
Sinothando Tshuma, Reason Masengu, Mercy Dube. © 2024. 17 pages.
The global accessibility of information has led to numerous security and privacy challenges in digital marketing, which may outweigh the potential benefits. The effectiveness of...
The Role of Digital Marketing in Sustainable Marketing: Using Digital Channels to Raise Awareness and Promote Sustainable Products and Services
The Role of Digital Marketing in Sustainable Marketing: Using Digital Channels to Raise Awareness and Promote Sustainable Products and Services
Mercy Dube, Sinothando Tshuma, Rukudzo Alyson Mawere. © 2023. 15 pages.
This chapter explored the role of digital marketing in sustainable marketing and examined how companies can use digital channels to reach consumers and promote sustainable...