Shubhendu Shekher Shukla

Shubhendu Shekher Shukla , has completed his Ph.D (Management), M.Phil, MBA and MA (Sociology). Author is Member of Management Forum for American Association of International Researchers in American Research Institute for Policy Development, and Member of Editorial Board in several International peer reviewed Journals including Scopus Journals. He had worked with prominent IT Company (Wipro Technologies) as Project Manager for e-Governance that was a Central Government Project about e-District. Author holds more than 15 years of experience in academics, Research & Academic Administration. He is currently working as Assistant Professor in SRM Business School, Lucknow under the aegis of SR Group of Institutions, Lucknow in Department of Business Administration. During the academics author has publish 35 International Research Paper, 28 National Research Papers, attended 14 National Conferences and Seminars, 12 International Seminars. Author has already published 11 books on Marketing Analytics, Digital Marketing & E-Commerce, Rural Management, e-Governance and Computer Application in Management and Management Information System and Retail Management, Advertisement and Distribution Management, Rural Management. Author taught variety of subjects as Marketing, Sales and Distribution, Rural Marketing, Production and Operation management, Computer Application in Management.

Publications

The Central Bank of India as an Example of the Green Revolution in the Banking Sector
The Central Bank of India as an Example of the Green Revolution in the Banking Sector
Shubhendu Shekher Shukla, Saurabh Bajpai, A. Pankajam, Ankur Gupta, Vivek Veeraiah, Sabyasachi Pramanik, Soma Bag. © 2024. 19 pages.
The purpose of this chapter is to illustrate the State Bank of India's (the nation's central bank) involvement in advancing green banking practices in day-to-day...
Industry 5.0: Blue Wind Energy for Sustainable Urbanization and Intelligent Control of Energy
Industry 5.0: Blue Wind Energy for Sustainable Urbanization and Intelligent Control of Energy
Shubhendu Shekher Shukla, Manish Jain, Alka Jain, Saurabh Bajpai, Ashutosh Kumar Mishra, Ankur Gupta, Sabyasachi Pramanik. © 2024. 18 pages.
Blue wind energy combines offshore wind energy with cutting-edge technology, addressing sustainability in urbanization. This chapter investigates its application, focusing on...