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About Us

Shubhada Nitesh Behare

Shubhada Nitesh Behare is a promising independent author, whose interest for writing extends across various forms including Chapters in edited Books, research papers, and journal articles. With a keen eye for detail and a relentless pursuit of excellence, Shubhada is dedicated to honing her craft and refining her skills as a writer. Born with a natural inclination towards storytelling and a profound curiosity about the world, Shubhada embarked on her writing journey with a determination to explore diverse topics and share her insights with the world. She believes in the power of words to transform lives and is determined to make a difference through her writing.

Publications

Streaming Revolution: Tracing the Evolution of OTT Media From Its Origins to the Present

This chapter embarks on an engrossing journey, unravelling the transformational landscape of OTT media. It traces its humble beginnings to its disruptive force in the...

AI Integration in E-Commerce Wishlists: Navigating Opportunities and Challenges

This chapter delves into the captivating intersection of AI and wishlists, exploring how e-commerce undergoes a transformative shift with innovative strategies and enhanced...

Bridging Genomic Data and CRM: Revolutionizing Customer Engagement

The combination of genetic data and CRM systems has pushed customer engagement into a new world, totally transforming the traditional marketing strategies. This chapter explores...

Data-Driven Insights: The Power of Genetic Information in Precision Marketing

This chapter delves into the transformative influence of genetic information on precision marketing, exploring the opportunities and challenges it presents. Beginning with an...