Shouvik Sanyal

Shouvik Sanyal is an Assistant Professor of Marketing at Dhofar University, Sultanate of Oman. He is an active researcher with over 40 published articles in journals of repute indexed in Scopus and Web of Science. He has presented his research at conferences in over 6 countries. His research interests include marketing, consumer behavior and new technologies in marketing.

Publications

Industrial Automation and Its Impact on Manufacturing Industries
Industrial Automation and Its Impact on Manufacturing Industries
Subha Karumban, Shouvik Sanyal, Madan Mohan Laddunuri, Vijayan Dhanasingh Sivalinga, Vidhya Shanmugam, Vijay Bose, Mahesh B. N., Ramakrishna Narasimhaiah, Dhanabalan Thangam, Satheesh Pandian Murugan. © 2023. 17 pages.
Industries in recent days has been facing several issues including a dearth of labor, moribund joblessness rates, and towering labor turnover. This is projected to increase...
Enhancing Cybersecurity Through Blockchain Technology
Enhancing Cybersecurity Through Blockchain Technology
Sriram V. P., Shouvik Sanyal, Madan Mohan Laddunuri, Mathiraj Subramanian, Vijay Bose, Bharath Booshan, Chethan Shivaram, Manasa Bettaswamy, Shabista Booshan, Dhanabalan Thangam. © 2023. 17 pages.
Blockchain technology ensures data security through an integrated system whereby it collects, arranges, stores, and disseminates information in different blocks. This technology...
Internet of Things and Its Relevance to Digital Marketing
Internet of Things and Its Relevance to Digital Marketing
Shouvik Sanyal, Kalimuthu M., Thangaraja Arumugam, Aruna R., Balaji J., Ajitha Savarimuthu, Chandan Chavadi, Dhanabalan Thangam, Sendhilkumar Manoharan, Shasikala Patil. © 2023. 17 pages.
The internet of things characterizes a unified structure of internet-supported objects that can gather and send data through a wireless network with no intervention of humans. By...
Role of Social Media in Greta Thunberg's Climate and Sustainability Action
Role of Social Media in Greta Thunberg's Climate and Sustainability Action
Satheesh Pandian Murugan, Rani J. Devika, Vimala Govindaraju, Ramakrishna Narasimhaiah, H. L. Babu, Ravindran Kandasamy, Shouvik Sanyal. © 2023. 15 pages.
Climate change remains a threatening issue to humanity, and lots of people still think of climate change as a growing issue that needs regular measures to curtail it. However, it...