Shivani Malhan

Shivani Malhan is working as an Assistant Professor in Chitkara University. She completed her PhD in July,2020. Also, she has a corporate experience of two years in Tata Motors where she worked as a Territory Sales Manager and Regional Accessories manager. Moreover, she has worked as an Assistant Professor in DAV University in Marketing Management for five years. She has published many research papers in UGC Care listed journals and scopus indexed journals and has attended many national and international conferences and seminars. She has been awarded the “Best research paper presentation award” by IIT Roorkee.

Publications

Impact of Sensory Marketing on Buying Behavior
Impact of Sensory Marketing on Buying Behavior
Reena Malik, Shivani Malhan, Manpreet Arora. © 2025. 400 pages.
In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses—sight, sound, smell...
Preface
Preface
Reena Malik, Shivani Malhan, Manpreet Arora. © 2024. 7 pages.
This Preface is included in the book Sensible Selling Through Sensory Neuromarketing.
Artificial Intelligence-Powered Political Advertising: Harnessing Data-Driven Insights for Campaign Strategies
Artificial Intelligence-Powered Political Advertising: Harnessing Data-Driven Insights for Campaign Strategies
Roop Kamal, Manpreet Kaur, Jaspreet Kaur, Shivani Malhan. © 2024. 10 pages.
This study examines how political advertising is changing in the age of artificial intelligence (AI) technologies. The objective of this chapter is to investigate the complex...
Unveiling the Uniqueness: Exploring Challenges and Opportunities in the Realm of Non-Fungible Tokens
Unveiling the Uniqueness: Exploring Challenges and Opportunities in the Realm of Non-Fungible Tokens
Manpreet Kaur, Shivani Malhan, Neelam Sharma. © 2024. 18 pages.
Traditional ideas of ownership and value within the digital realm have been upended by the emergence of non-fungible tokens (NFTs). This study explores the complex world of NFTs...
The Symphony of Efficiency: Transforming Healthcare Through Robotic Process Automation
The Symphony of Efficiency: Transforming Healthcare Through Robotic Process Automation
Jaspreet Kaur, Roop Kamal, Manpreet Kaur, Shivani Malhan. © 2024. 17 pages.
Robotic process automation (RPA) is transforming the healthcare industry through the automation of jobs, optimisation of workflows, and improvement of operational efficiency....
Synchronizing Senses: Neuromarketing Techniques and the Marketing Mix
Synchronizing Senses: Neuromarketing Techniques and the Marketing Mix
Roop Kamal, Shivani Malhan. © 2024. 20 pages.
Neuromarketing seeks to utilize brain imaging to comprehend the neuronal connections and cognitive processes that play a role in customers' decision-making. This study aims...