Shenki Tyagi

Tyagi is working as an assistant professor of marketing at KIET Group of Institutions Ghaziabad, India. Her area of expertise is online marketing.

Publications

Neuroscience Marketing: A New Age Marketing
Neuroscience Marketing: A New Age Marketing
Shenki Tyagi, Mani Tyagi, Ashish Kumar Srivastava, Shefali Saluja. © 2024. 15 pages.
The use of neuroscience techniques in marketing is known as neuroscience marketing. This emerging marketing field uses medical technology to study how the brain reacts to stimuli...
Navigating the Tapestry Unveiling the Resilience of Multicultural and Multigenerational Leadership in the Contemporary Workplace
Navigating the Tapestry Unveiling the Resilience of Multicultural and Multigenerational Leadership in the Contemporary Workplace
Shenki Tyagi, Mani Tyagi. © 2024. 19 pages.
In the rapidly evolving landscape of the global workplace, the amalgamation of multicultural and multigenerational dynamics presents both challenges and opportunities for leaders...
Consumer Experience and Decision-Making in the Metaverse: Marketing 2.0 Beyond Traditional Boundaries
Consumer Experience and Decision-Making in the Metaverse: Marketing 2.0 Beyond Traditional Boundaries
Mani Tyagi, Shenki Tyagi. © 2024. 21 pages.
Traditional advertising channels are being reimagined and transformed in this virtual space, offering marketers unprecedented opportunities to connect with consumers on a deeper...
Metaverse Is the Future of Influencer Marketing
Metaverse Is the Future of Influencer Marketing
Shenki Tyagi, Ashish Kumar Srivastava, Anjali Dubey, Divya Sharma. © 2023. 15 pages.
Influencer marketing is expected to undergo a transformation due to the rise of the metaverse. The metaverse is a virtual world where users can interact with each other and...
Camouflaging Marketing: An Essence of Sales Issues and Perspectives
Camouflaging Marketing: An Essence of Sales Issues and Perspectives
Shenki Tyagi, Ashish Kumar, Shilpi Sarna. © 2023. 23 pages.
Content marketing is an eye opener to various customers and prospecting consumers to give them the viewpoint of understanding and knowledge. Consumers are educated due to the...