Shefali Saluja

Shefali Saluja is a Ph.D. in Corporate Governance from Chitkara University, Punjab, India in 2021. Post Graduate from Chitkara University, Punjab, India with 10 years of experience in business management education and expertise in finance and ethics. She has 4 years of working experience in Ernst & Young Pvt Ltd prior joining academics. She has published almost 14 research papers/articles in highly indexed Scopus journals in the areas of corporate governance, sustainability, E-learning & other areas. She is a member of several management associations such as Association of Certified Fraud Examiner (CFE) and International Association of academic plus corporate (IAAC) society. She serves as business consultant to several higher education institutions and small enterprises like MSMEs in Cirebon, Indonesia. Dr. Shefali has received Woman Trailblazer Award in 2022 for her work in Community service towards financial inclusion of rural sector in Punjab, India and various appreciation awards from the international universities. She has filed 2 patents and 5 copyrights in diverse areas. Her current job position includes various teaching and administrative related responsibilities in Chitkara university. Dr Shefali was also invited in many teaching opportunities internationally for teaching a module on “Failing corporates” at Emden University, Germany. She was also invited by Telkom University, Indonesia and Providence University Taiwan to deliver sessions on “Fraud Investigation”. She has also delivered a module on “Business in Asia” to the students of Mondragon University, Spain. She has successfully presented research papers in national and international conferences. She is also handling Micro finance and Social Activities with United Nations. The activities are also live on YouTube. She has won best paper awards in the field of corporate governance. Her interests include volunteer work/community involvement at social NGOs in India like Khalsa Aid, AIESEC and Sunshine Youth club.

Publications

Building Organizational Resilience With Neuroleadership
Building Organizational Resilience With Neuroleadership
Shefali Saluja, Jyoti Kukreja, Sandhir Sharma. © 2024. 352 pages.
In today's landscape of leadership and management, a pressing issue confronts professionals at all levels. Traditional leadership paradigms, including emotional intelligence...
Ethical Marketing Through Data Governance Standards and Effective Technology
Ethical Marketing Through Data Governance Standards and Effective Technology
Shefali Saluja, Varun Nayyar, Kuleep Rojhe, Sandhir Sharma. © 2024. 328 pages.
Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing...
Neuroleadership Development and Effective Communication in Modern Business
Neuroleadership Development and Effective Communication in Modern Business
Jyoti Kukreja, Shefali Saluja, Sandhir Sharma. © 2024. 360 pages.
In today's rapidly evolving business landscape, leaders face unprecedented challenges in navigating complex organizational dynamics, fostering innovation, and driving...
Neuroscience of Leadership
Neuroscience of Leadership
Rishi Prakash Shukla, Sanjay Taneja, Shefali Saluja. © 2024. 11 pages.
This chapter delves into the dynamic intersection of neuroscience and leadership, examining the transformative influence of brain-based approaches on key aspects such as...
Neuroscience Marketing: A New Age Marketing
Neuroscience Marketing: A New Age Marketing
Shenki Tyagi, Mani Tyagi, Ashish Kumar Srivastava, Shefali Saluja. © 2024. 15 pages.
The use of neuroscience techniques in marketing is known as neuroscience marketing. This emerging marketing field uses medical technology to study how the brain reacts to stimuli...
Exploring the Fusion of Neuroscience and Leadership Through Bibliometric Analysis
Exploring the Fusion of Neuroscience and Leadership Through Bibliometric Analysis
Gurloveleen Kaur, Dixit Kalra, Inu Kumari, Swati Gupta, Shefali Saluja. © 2024. 16 pages.
This study seeks to examine the diverse patterns related to exploring the fusion of neuroscience and leadership through bibliometric analysis based on prior research in this...
Ethical AI and Data Management Strategies in Marketing
Ethical AI and Data Management Strategies in Marketing
Shefali Saluja, Varun Nayyar, Kuleep Rojhe, Sandhir Sharma. © 2024. 310 pages.
In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices....
A Paradigm Shift in Human Resource Policies: Adaptation of the Neuro Style of Leadership
A Paradigm Shift in Human Resource Policies: Adaptation of the Neuro Style of Leadership
Varun Nayyar, Shefali Saluja, Georgios L. Vousinas. © 2024. 13 pages.
In light of the dynamic and rapid changing environment, the need for dynamic functions of HR is of great need for all corporates, and the varying part of HR managers is an...
Navigating HR Industry 5.0: Seizing Opportunities and Confronting Challenges
Navigating HR Industry 5.0: Seizing Opportunities and Confronting Challenges
Rishi Shukla, Shefali Saluja, Sanjay Taneja, Ravi Kumar Jain. © 2024. 14 pages.
In HR Industry 5.0, the strategic HR value chain model aligns HR practices with organizational goals, emphasizing measurable outcomes, continuous improvement, and a...
An Empirical Study of Online and Offline Way of Disclosure of Corporate Environmental Material: A Contrast
An Empirical Study of Online and Offline Way of Disclosure of Corporate Environmental Material: A Contrast
Annumeet Nagra, Shefali Saluja. © 2024. 9 pages.
The growth of the internet and other IT has altered global ease of necessary material outside of national boundaries. Due to the internet's capacity to disseminate...
Artificial Intelligence in Forensic Accounting
Artificial Intelligence in Forensic Accounting
Shefali Saluja, Varun Nayyar, Shuchi Dawra, Mansi Jain, Rishi Prakash Shukla. © 2024. 19 pages.
The artificial intelligence technological revolution is sweeping across the globe; audit is no exception. The dimension of auditing is about to get revolutionized with not just...
An Analysis on Frauds Affecting the Financial Security of the Indian Banking Sector: A Systematic Literature Review
An Analysis on Frauds Affecting the Financial Security of the Indian Banking Sector: A Systematic Literature Review
Shefali Saluja, Arjun J. Nair. © 2024. 18 pages.
An economy needs a well-functioning banking system—it is crucial for a country's economic growth and progress. With different economic factors influencing the banking sector...
The Impact of Social Media on Mental Health: Voices From College Students
The Impact of Social Media on Mental Health: Voices From College Students
Srishti Chugh, Yogita Bansal, Ridham Nagpal, Sakshi Sakshi, Sahej Preet Kaur, Shefali Saluja, Bikram Ahluwalia, Sandhir Sharma. © 2024. 14 pages.
Social media has recently become part of people's daily activities; many of them spend hours each day on Messenger, Instagram, Facebook, and other popular social media....
Cases on the Resurgence of Emerging Businesses
Cases on the Resurgence of Emerging Businesses
Shefali Saluja, Dhiresh Kulshrestha, Sandhir Sharma. © 2023. 316 pages.
The global economy of the 21st century is characterized by increased complexities, interconnectedness, velocity, transparency, and power diffusion. Successful businesses create...
Marking a Legacy as an Edupreneur: Dr. Madhu Chitkara
Marking a Legacy as an Edupreneur: Dr. Madhu Chitkara
Shivani Inder, Shefali Saluja, SANDHIR SHARMA, Harkiran Kaur. © 2023. 18 pages.
This case study reflects the journey of a woman academician turned into edupreneur in the field of higher education in a developing economy. Dr. Madhu Chitkara has developed a...