Shefali Saluja

In today's landscape of leadership and management, a pressing issue confronts professionals at all levels. Traditional leadership paradigms, including emotional intelligence...

Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing...

In today's rapidly evolving business landscape, leaders face unprecedented challenges in navigating complex organizational dynamics, fostering innovation, and driving...

This chapter delves into the dynamic intersection of neuroscience and leadership, examining the transformative influence of brain-based approaches on key aspects such as...

The use of neuroscience techniques in marketing is known as neuroscience marketing. This emerging marketing field uses medical technology to study how the brain reacts to stimuli...

This study seeks to examine the diverse patterns related to exploring the fusion of neuroscience and leadership through bibliometric analysis based on prior research in this...

In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices....

In light of the dynamic and rapid changing environment, the need for dynamic functions of HR is of great need for all corporates, and the varying part of HR managers is an...

In HR Industry 5.0, the strategic HR value chain model aligns HR practices with organizational goals, emphasizing measurable outcomes, continuous improvement, and a...

The growth of the internet and other IT has altered global ease of necessary material outside of national boundaries. Due to the internet's capacity to disseminate...

The artificial intelligence technological revolution is sweeping across the globe; audit is no exception. The dimension of auditing is about to get revolutionized with not just...

An economy needs a well-functioning banking system—it is crucial for a country's economic growth and progress. With different economic factors influencing the banking sector...

Social media has recently become part of people's daily activities; many of them spend hours each day on Messenger, Instagram, Facebook, and other popular social media....

Ensuring academic honesty is challenging in regular classrooms, but it is even more complex in online courses since the use of technology is fundamental to teaching and learning....

The global economy of the 21st century is characterized by increased complexities, interconnectedness, velocity, transparency, and power diffusion. Successful businesses create...

This case study reflects the journey of a woman academician turned into edupreneur in the field of higher education in a developing economy. Dr. Madhu Chitkara has developed a...