Shasikala Patil

Shashikala Patil is an academician with two decades experience in teaching both post graduate and undergraduate programmes. Her area of expertise includes Marketing and Communication Studies. She has participated and presented papers at national and international conferences and has publications in Scopus and peer reviewed journals. She is an avid reader and has keen interest in CSR programmes and projects. Courses Taught: Marketing Management, Retail Management, Rural Marketing, Services Marketing, Research Methodology, Branding and Advertising, Business Communication, Soft Skills, Writing for Media Research Interests: Marketing – Retail, Rural and Services Marketing, Consumer Behaviour, Branding and Communication.

Publications

Transitioning Toward a Circular Economy Through E-Waste Management
Transitioning Toward a Circular Economy Through E-Waste Management
G. Raghunandan, Dhanabalan Thangam, Shashikala Patil, B. M. Rama Murthy, Mohammad Juned, Durairaj Duraisamy, Ramakrishna Narasimhaiah, Nandeeswara Rao Ponnada, Ravi V.. © 2024. 30 pages.
This chapter delves into the complexities and recommendations associated with the management of electronic waste, paving the way for a transition towards a circular economy. It...
Internet of Things and Its Relevance to Digital Marketing
Internet of Things and Its Relevance to Digital Marketing
Shouvik Sanyal, Kalimuthu M., Thangaraja Arumugam, Aruna R., Balaji J., Ajitha Savarimuthu, Chandan Chavadi, Dhanabalan Thangam, Sendhilkumar Manoharan, Shasikala Patil. © 2023. 17 pages.
The internet of things characterizes a unified structure of internet-supported objects that can gather and send data through a wireless network with no intervention of humans. By...