Shailja Dixit

Shailja Dixit has a PhD in Management and is a Gold Medalist in her Management Program. She is working as Associate Professor in the Department of Management at Amity University, Lucknow, India. Her research interests include social media, women entrepreneurship, consumer research, consumer decision making, branding, and new product diffusion. She has more than 15 research papers published in reputed peer reviewed journals. She is currently associated with many reputed Journals.

Publications

Women Empowerment and Well-Being for Inclusive Economic Growth
Women Empowerment and Well-Being for Inclusive Economic Growth
Shailja Dixit, Sana Moid. © 2021. 259 pages.
As women become more outspoken regarding their right to equal pay, it has been noted that gender equality, with women earning as much as men, would enrich the global economy....
Internet Taxation and E-Retailing Law in the Global Context
Internet Taxation and E-Retailing Law in the Global Context
Sana Moid, Shailja Dixit. © 2018. 245 pages.
As business becomes more globalized and developed within the era of the internet, marketing activities are affected by evolving technologies. Challenges arise in addressing the...
Affiliate Marketing for Entrepreneurs: The Mechanics of Driving Traffic to Enhance Business Performance
Affiliate Marketing for Entrepreneurs: The Mechanics of Driving Traffic to Enhance Business Performance
Shailja Dixit, Hitesh Kesarwani. © 2018. 20 pages.
Selling and marketing of both the products and services have undergone sea changes, in the last decade or so, with greater focus on internet marketing Expanding coverage of...
E-Retailing Challenges and Opportunities in the Global Marketplace
E-Retailing Challenges and Opportunities in the Global Marketplace
Shailja Dixit, Amit Kumar Sinha. © 2016. 358 pages.
The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the...