Senthilarasu Balasubramanian

Dr. B. Senthil Arasu PhD has specialized in Finance, is working as an Associate professor in Department of management studies, National Institute of Technology Trichy. His core research, focuses on stock prediction, Financial Inclusion, financing and managing SMEs. He has delivered an UKIERI funded project on Developing Management Training Materials for SMEs. He has published a lot of research articles in leading international journals.

Publications

An Extension to the Delone and Mclean Information Systems Success Model and Validation in the Internet Banking Context
An Extension to the Delone and Mclean Information Systems Success Model and Validation in the Internet Banking Context
Veeraraghavan Jagannathan, Senthilarasu Balasubramanian, Thamaraiselvan Natarajan. © 2019. 15 pages.
The modern internet era opened a plethora of opportunities for doing business online. Internet banking (IB) is one such innovation that made great strides from its humble...
An Extension to the Delone and Mclean Information Systems Success Model and Validation in the Internet Banking Context
An Extension to the Delone and Mclean Information Systems Success Model and Validation in the Internet Banking Context
Veeraraghavan Jagannathan, Senthilarasu Balasubramanian, Thamaraiselvan Natarajan. © 2018. 12 pages.
The modern internet era opened a plethora of opportunities for doing business online. Internet banking (IB) is one such innovation which made greater strides from the humble...
The State of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis
The State of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis
Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam. © 2015. 24 pages.
The purpose of this study is to quantitatively review pertinent research activities that have been performed between 2005 and 2012 (July) in the area of internet marketing. In...