Sendhilkumar Manoharan

Sendhilkumar Manoharan is a hard-core researcher in the area of Marketing and organizational Behaviour. Experienced in Industry and Academics for more than 18 years with the educational qualifications of MSc (Psy)., MBA., Ph.D.

Publications

Internet of Things and Its Relevance to Digital Marketing
Internet of Things and Its Relevance to Digital Marketing
Shouvik Sanyal, Kalimuthu M., Thangaraja Arumugam, Aruna R., Balaji J., Ajitha Savarimuthu, Chandan Chavadi, Dhanabalan Thangam, Sendhilkumar Manoharan, Shasikala Patil. © 2023. 17 pages.
The internet of things characterizes a unified structure of internet-supported objects that can gather and send data through a wireless network with no intervention of humans. By...
Global Perspectives on Social Media Usage Within Governments
Global Perspectives on Social Media Usage Within Governments
Chandan Chavadi, G. Manoj, Sathis Kumar Ganesan, Sendhilkumar Manoharan, Dhanabalan Thangam. © 2023. 19 pages.
In the present era of information, social media has risen as the primary channel for engagement. Platforms like Facebook, Twitter, YouTube, and others possess the capability to...