Selçuk Efe Efe Küçükkambak

Selçuk Efe Kuçukkambak completed his undergraduate education at Istanbul University, Faculty of Business Administration, Department of Business Administration as an “Honor Student.” Then, he completed the Marketing Management Master's Program at Istanbul University, Faculty of Business Administration, Institute of Business Economics, “International Marketing Strategies and the L'oreal Turkey Example” between 2011 and 2014—the researcher who completed the MSc. Program as a “High Honor Student,” graduated from the Aydın Adnan Menderes University Social Sciences Institute Business Administration Doctorate Program between 2015 and 2020 with the doctoral thesis, “Measuring Consumer-Based Brand Equity in Touristic Destinations: A Research in Fethiye.” After completing his specialization in marketing, the researcher has published many publications in highly prestigious academic publishing organizations at home and abroad. In addition to his marketing expertise, the researcher has been involved in multidisciplinary research by conducting joint studies in different disciplines in the field of social sciences. The researcher, who gave many seminars on quantitative research methods in the country, especially in the social sciences field, also participated in various research projects financed by the European Union. Currently, the researcher continues to conduct academic studies on numerous subheadings in the marketing discipline, such as consumer behavior, tourism marketing, neuromarketing, and marketing research.

Publications

Environmental Solutions and Alternative Policies to Energy Crises on the Basis of Renewable Energy Production and the Global Renewable Energy Market
Environmental Solutions and Alternative Policies to Energy Crises on the Basis of Renewable Energy Production and the Global Renewable Energy Market
Selçuk Efe Efe Küçükkambak. © 2024. 17 pages.
In the last two decades, the world has been under the influence of various crises experienced by countries trying to meet the increasing energy demand, especially after the...
Image and Branding in Health Tourism
Image and Branding in Health Tourism
Selçuk Efe Efe Küçükkambak. © 2023. 26 pages.
In the last thirty years, there have been radical changes and innovations in individuals' lifestyles. The tourism sector has also been significantly affected by this change....
Creating Brand Experience Based on Brand Equity in Tourism Destinations
Creating Brand Experience Based on Brand Equity in Tourism Destinations
Selçuk Efe Küçükkambak. © 2022. 21 pages.
The purpose of introducing the attractions of destinations, making them known to tourists, determining the brand elements specific to the holiday region, and creating...