Sawssen Ayadi

Sawssen Ayadi is a doctor in marketing at University of Sfax in Tunisia. Her PhD thesis is about environment thematization of experience touristic and the effects of attraction for thematization on consumer experience. Her research areas concern environment of experience, consumer experience, immersive experience, metaverse in tourism experience and the phygital experience in retail marketing.

Publications

Metaverse as the New Challenge of Tourism in the Phygital Age: State of the Art and Research Agenda
Metaverse as the New Challenge of Tourism in the Phygital Age: State of the Art and Research Agenda
Sawssen Ayadi, Abir Zouari. © 2024. 17 pages.
Firms have begun to use Phygital and Metaverse almost in all sectors, which makes these strategies important to gain competitive advantage in markets. Recently, tourism can be...