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About Us

Sawsan Malik

Dr. Sawsan Malik is an Assistant Professor at the Arab Open University, Kuwait branch, a position held since September 2021. With a dedicated focus on the College of Business Studies, she brings knowledge and expertise to the realm of entrepreneurship and innovation in Kuwait. As an Assistant Professor, she has been actively engaged in pioneering research endeavors. Dr. Malik honed into the dynamics of entrepreneurship and innovation within the Kuwaiti context. The primary objective of her research is to unravel the intricate factors that propel entrepreneurial activities in Kuwait, with a specific emphasis on the role of innovation in fostering economic growth and development. One of her key areas of interest revolves around transforming business plans into new business models, leveraging digitalization. Notably, she delves into the emerging field of smart city development, exploring how entrepreneurs can harness digitalization to develop and expand their businesses. Dr. Malik’s research extends to the intersection of eco-innovation, circular economy, gig economy, and e-business modules within the context of smart city management.

Publications

Securing Sustainable Futures Through Blue and Green Economies

New digital tools have the potential to accelerate the transformation of economies and societies towards a more inclusive and resilient future. In the case of the European Union...

Insights Into Digital Business, Human Resource Management, and Competitiveness

The digital and green transition is reshaping industries and economies, driving innovation and sustainable growth across the globe. By leveraging emerging technologies and...

The Contribution of Green Tourist Development on Sustainability and Entrepreneurship in the Rural Areas of Greece

This chapter explores how green tourism initiatives contribute to sustainable development and entrepreneurial growth in rural Greek communities based on secondary data and case...

Factors Influencing Consumer Interactions With FinTech Services

Factors influencing consumer interactions with financial technology (FinTech) services, and obstacles experienced by consumers that limit their use, are reviewed. The influence...