Sathish A. S.

Sathish A. S. is a Professor at VIT Business School, Vellore Institute of Technology, Vellore, India and a fellow FDP from IIM Ahmedabad. His research interests include Marketing, Retailing, Branding, Services Marketing and Customer Experience. He guided four PhD scholars successfully and published more than 30 peer-reviewed journals, five case studies and two books to his credit.

Publications

Ethical Considerations as Limitations of Extended Reality: An Empirical Study Through the Lens of Retail Consumers
Ethical Considerations as Limitations of Extended Reality: An Empirical Study Through the Lens of Retail Consumers
R. Indradevi, K. P. Venkataswamy, Sathish Arumbi Saravanan, Arun Mittal. © 2024. 20 pages.
Extended reality (XR) includes virtual reality, augmented reality, and spatial computing. It introduces a spectrum of immersive technologies with the potential for pathbreaking...
Greenwashing and Authentic Sustainability in the Workplace
Greenwashing and Authentic Sustainability in the Workplace
Sathish A. S., P. G. S. Amila Jayarathne, Shashank Mittal. © 2024. 18 pages.
Greenwashing, the deceptive promotion of environmental responsibility, poses a challenge for organizations seeking genuine sustainability. Research explores how green HR...
Mapping AI's Impact on Pharmaceuticals: A Bibliometric Analysis
Mapping AI's Impact on Pharmaceuticals: A Bibliometric Analysis
Vihas Vijay, Sathish A. S.. © 2023. 13 pages.
Drawing from an extensive bibliometric analysis based on articles sourced from Scopus until June 6th, 2023, this chapter delineates the burgeoning landscape of artificial...