Sara El-Deeb

Sara El-Deeb is a Marketing scholar in the Faculty of Management Technology at the German University in Cairo (GUC), Egypt. She teaches a wide range of topics in Digital Marketing and Media Psychology in GUC Egypt and in GIU Berlin. She is particularly interested in cross-cultural studies, digital marketing, artificial intelligence, consumer behavior and media psychology. She is a researcher, practitioner and advisor in which she delivered corporate training and audits for startups and for multinational firms. She is also an expert in quantitative techniques including structural equation modelling and in various use of quantitative software programs. She is a reviewer for several journals including International Journal of Sociology and Social Policy and International Journal of Internet Marketing and Advertising.

Publications

Exploring Mixed Reality: Enhancing Consumer Interaction
Exploring Mixed Reality: Enhancing Consumer Interaction
Rana Salah Nasr, Sara El-Deeb. © 2023. 18 pages.
Researchers recently became interested in mixed reality (MR) because of the availability of hardware that integrates the advantages of two worlds. As an immersive and innovative...