Sandeep Krishnamurthy

Sandeep Krishnamurthy is Associate Professor of E-Commerce and Marketing at the University of Washington, Bothell. He obtained his PhD from the University of Arizona in marketing and economics. He has developed and taught several innovative courses related to E-Commerce to both MBA and undergraduate students. He has written extensively about E-Commerce. Most recently, he has published a 450 page MBA textbook titled- "E-Commerce Management: Text and Cases". His scholarly work on E-Commerce has appeared in journals such as Journal of Consumer Affairs, Journal of Computer-Mediated Communication, Quarterly Journal of E-Commerce, Marketing Management, First Monday, Journal of Marketing Research and Journal of Service Marketing. His writings in the business press have appeared on Clickz.com, Digitrends.net and Marketingprofs.com. His comments have been featured in press articles in outlets such as Toyo Keizai, Marketing Computers, Direct Magazine, Wired.com, Medialifemagazine.com, Oracle’s Profit Magazine and The Washington Post. Sandeep has advised many companies on matters related to E-Commerce and E-Marketing.

Publications

The Ethics of Conducting E-Mail Surveys
The Ethics of Conducting E-Mail Surveys
Sandeep Krishnamurthy. © 2008. 15 pages.
E-mail is a low-cost and highly effective form of individual contact for primary research. However, researchers who contact strangers for their survey research through e-mail...
Contemporary Research in E-Marketing, Volume 1
Contemporary Research in E-Marketing, Volume 1
Sandeep Krishnamurthy. © 2005. 347 pages.
E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing, Volume 1 brings...
Contemporary Research in E-Marketing, Volume 2
Contemporary Research in E-Marketing, Volume 2
Sandeep Krishnamurthy. © 2005. 375 pages.
Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of...
A Comparative Analysis of eBay and Amazon
A Comparative Analysis of eBay and Amazon
Sandeep Krishnamurthy. © 2004. 16 pages.
Even though Amazon.com has received most of the initial hype and publicity surrounding e-commerce, eBay has quietly built an innovative business truly suited to the...
The Ethics of Conducting E-Mail Surveys
The Ethics of Conducting E-Mail Surveys
Sandeep Krishnamurthy. © 2004. 16 pages.
E-mail is a low-cost and highly effective form of individual contact for primary research. However, researchers who contact strangers for their survey research through e-mail...