Sam El Nemar

Dr Sam El Nemar is an active reseacher with over 40 internationally published papers. He has a tremendous academic experience, he has published at least 3 books and numerous articles in peer reviewed journals.

Publications

Industrial Applications of Big Data, AI, and Blockchain
Industrial Applications of Big Data, AI, and Blockchain
Mahmoud El Samad, Ghalia Nassreddine, Hani El-Chaarani, Sam El Nemar. © 2024. 348 pages.
Blockchain has become the cornerstone of technologies, supported by others including Big Data and Artificial Intelligence (AI). Originating from cryptocurrency, it transcends...
Blockchain and Big Data for a Smart Healthcare Model
Blockchain and Big Data for a Smart Healthcare Model
Mahmoud El Samad, Sam El Nemar, Hani El-Chaarani. © 2023. 17 pages.
Blockchain technology offers great properties such as scalability, decentralization, immutability, and security. These properties attracted many new fields such as healthcare...
The Relationship Between Customer Perceptions of Green Marketing Influence on Buying Behavior
The Relationship Between Customer Perceptions of Green Marketing Influence on Buying Behavior
Sam El Nemar, Hani El-Chaarani, Zouhour El-Abiad, Abir El-Fawal, Hebatallah Badawy. © 2023. 31 pages.
The aim of this chapter is to examine the relationship between consumer perception of green advertising and consumer buying behavior. This study was conducted on consumers in...
Shared Leadership, Self-Efficacy, and Team Proactive Effectiveness in a Theoretical Conceptual Framework: Management in Crisis
Shared Leadership, Self-Efficacy, and Team Proactive Effectiveness in a Theoretical Conceptual Framework: Management in Crisis
Chérine Jneid, Sam El Nemar. © 2023. 24 pages.
As organizations become more crisis-ridden, they are struggling with limited resources for business survival and continuity in crisis management. Lately, Covid-19 imposed social...
Diversity and Sustainability of Employment Through the Lens of Employers and Individuals With Disabilities
Diversity and Sustainability of Employment Through the Lens of Employers and Individuals With Disabilities
Hani El-Chaarani, Chérine Jneid, Sam El Nemar. © 2022. 19 pages.
Despite the international commitment to guarantee the rights of disabled people, including the rights at the workplace, evidence shows that legislations are faced with different...
Consumer Behaviour Towards Purchasing Counterfeit Products
Consumer Behaviour Towards Purchasing Counterfeit Products
Demetris Vrontis, Marwa Maarabani, Sam El Nemar. © 2020. 18 pages.
This chapter analysed factors affecting the consumer purchase behaviour towards counterfeit products, and attitudes effect on the purchase intention of consumers. The considered...
Evaluating the Effectiveness of Loyalty Programs in the Retail Sector: The Lebanese Case
Evaluating the Effectiveness of Loyalty Programs in the Retail Sector: The Lebanese Case
Simona Abdo, Demetris Vrontis, Sam El Nemar, Jihan Arraj. © 2020. 19 pages.
Developing customer loyalty is a significant goal of marketing, and loyalty programs are the means through which practitioners can reach it. Keeping loyal customers is a vital...