Sajjad Ahmad Baig

Sajjad Ahmad Baig is an Associate Professor in the faculty of Management Sciences. Currently, He is working as Dean of faculty of Management science. Dr. Sajjad Baig has earned his Doctorate Degree in Total Quality Management from University of the Punjab, Lahore. His main research areas are Micro Economics, Macro Economic, Managerial Economics, Total Quality Management, Operation Management, Advanced topics in Management Sciences, Software Project Management, Quality Assurance and Engineering Management, Advance Research Methods, Organizational Behavior and Business Ressearch Methods. Dr. Sajjad baig has been a scholastic researcher whose valuable publications have contributed exceptionally in the discipline of Business and Management. His scholarly peer-reviewed articles, approximately, 34 have been published in the top Journals e.g. Quality & Quantity, Industria Textila, Journal of Managerial Sciences, NICE Research Journal, Materials Science, Journal of Industrial Engineering and Management, Cogent Economics & Finance, Pakistan Journal of Science, Theoretical Economics Letters, International Journal of Information, Business and Management, International Journal of Accounting and Financial Reporting, Business Management Dynamics, Amazonia Investiga, Actual Problems of Economics etc. His academic profile is remarkable with participation in the exclusive number of International Conferences and Seminars. Dr. Sajjad Baig has experience of more than 10 years as a Lecturer, Trainer, Researcher and Management Consultant at National Textile University, Faisalabad, He is an active contender for the enhancement of capacity-building of the students of the public sector university by monitoring and evaluating multifarious research projects. More than Thirty (30) MS, MBA or BBA students have completed their final thesis or projects under his supervision, as a mandatory part of their degree programs.

Publications

Tourist Commitment to the Environment Under the Preview of TPB-Based Analysis
Tourist Commitment to the Environment Under the Preview of TPB-Based Analysis
Sajjad Ahmad Baig, Abdul Ghaffar, Muhammad Khizar Hayat Naeem. © 2024. 23 pages.
The purpose of this chapter is to explore the underlying behaviors and motives that insist on a commitment to sustainable practices among tourists. Also, this study aims to...
Ecotourism Taking Modernity to the Deprived Regions of the World
Ecotourism Taking Modernity to the Deprived Regions of the World
Ghazia Batool, Mohsin Bashir, Sajjad Ahmad Baig, Ali Raza Shafqat. © 2024. 15 pages.
Even in deprived areas, a variety of attractions are emerging as the global tourist sector grows at an unprecedented rate. This chapter explores the complex facets of ecotourism...
The Impact of Brand Experience, Service Quality, and Perceived Value on Word of Mouth and Repurchase Intentions
The Impact of Brand Experience, Service Quality, and Perceived Value on Word of Mouth and Repurchase Intentions
Umair Manzoor, Sajjad Ahmad Baig, Abdul Sami, Ifrah Sajjad. © 2022. 21 pages.
This study proposed and tested a design model that integrates brand experience (BE), service quality (SQ), the perceived value (PV) on repurchase intentions (RI), and...
Signifying Business Tourism Through Knowledge Sharing and Innovation Processes
Signifying Business Tourism Through Knowledge Sharing and Innovation Processes
Nabila Tanvir, Sajjad Ahmed Baig. © 2020. 23 pages.
The main objective of this chapter is to highlight the significance of business tourism in the global village where the advanced technologies are utilizing for knowledge sharing...