Sabyasachi Dey

Sabyasachi Dey has a Doctorate degree from Utkal University, Odisha in Business Administration. Dr. Dey has his interest areas in the field of Marketing Management, Services Marketing, Retail Management, Sales & Distribution Management, Marketing Analytics, Quantitative Techniques and Research Methodology. During his academic experience of 11 years, Prof. Dey has been a part of reputed management institutions like Trident Academy of Creative Technology (Currently working), Centurion University, DRIEMS (Cuttack), Ravenshaw University (Cuttack), College of IT and Management Education (CIME) Bhubaneswar and International School of Business Management (ISBM). As an academician, Dr. Dey has to his credit published numerous articles in Journals of National & International repute. He has also cleared UGC-NET in Management subject for the eligibility of Assistant Professor.

Publications

A Conceptual Study on Instagram Marketing: Examining the Effect of AI on Several Business Sectors Using AI ChatGPT on Marketing Effectiveness
A Conceptual Study on Instagram Marketing: Examining the Effect of AI on Several Business Sectors Using AI ChatGPT on Marketing Effectiveness
Pramod Ranjan Panda, Swapna mayee Sahoo, Saumendra Das, Rohit Bansal, Sabyasachi Dey, Nayan Deep S. Kanwal, Hassan Refaat Hassan Badawy. © 2024. 24 pages.
The purpose of this study is to look into the applications of AI Chat GPT that affect marketing efficiency, notably on the Instagram platform. In the success of Instagram...