Sabyasachi Dasgupta

Sabyasachi Dasgupta holds double Masters - MBA in Marketing and Human Resource and Masters in Higher Education Andragogy. Currently, Dr. Dasgupta is an Assistant Professor of O. P. Jindal Global University and teaching in the areas of marketing and management. Dr. Dasgupta is the first Doctorate Fellow from Mudra Institute of Communication (MICA), Ahmadabad and has taught subjects like branding, marketing, advertising, research, consumer behaviour, communication and culture, media ethics and corporate social responsibility. He has handled brands like Big Bazaar, Pantaloons, Airtel and Tata Indicom. He was an Assistant Professor at Symbiosis Institute of Media and Communication (SIMC), Symbiosis International (Deemed University), Pune. He was Head of the Department for Brand Communication. He has also taught in Florida State University and worked as research scholar with foreign professors.

Publications

Optimizing Millennial Consumer Engagement With Mood Analysis
Sabyasachi Dasgupta, Priya Grover. © 2019. 351 pages.
Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the...