Sabrina Mohd Rashid

Sabrina Mohd Rashid is a Senior Lecturer at the School of Multimedia Technology and Communication, Universiti Utara Malaysia. After earning her Doctoral degree from Lincoln University in New Zealand, she delved deeply into the realms of branding especially brand identity, internal culture, and organizational identity. Through rigorous study and practical application, she has developed a profound understanding of these domains. Whether crafting compelling brand narratives and shaping organizational identities, she produces a significant result to her work and driving dynamic outcomes.

Publications

Characteristics of Digital Resilience of Children Post COVID-19 in the Malaysian Context
Characteristics of Digital Resilience of Children Post COVID-19 in the Malaysian Context
Norsiah Abdul Hamid, Sabrina Mohd Rashid, Mohd Fikri Yazan, Noor Azlina Amin. © 2024. 22 pages.
In the past twenty years, Malaysian children have increasingly embraced digital media. Even prior to the pandemic, parental concerns regarding online safety grew alongside rising...