Ruth Sabina Francis

Ruth Sabina Francis , Lecturer & Programme Director, School of Hospitality, Tourism and Events, Taylor’s University, has 20 years of both Industry and teaching experience. She is well known in the hospitality Industry for her expertise in Rooms Division Management. She was awarded as the Young Women Achiever in the field of Hospitality for her teaching and learning practices for the year 2016 by the centre for women empowerment in India. As a PSMBB Certified Trainer (TTT) she has conducted various training programmes for the Hospitality Industry personnel in Malaysia. Being in the Industry for seven years she has gained a lot of exposure towards sustained quality management. During her stint as Housekeeper in Chennai she has trained many staff in the area of housekeeping. Her research expertise includes areas such as Human Resources, Emotional intelligence, Organizational Citizenship Behaviour in the Hospitality field.

Publications

Leveraging ChatGPT and Digital Marketing for Enhanced Customer Engagement in the Hotel Industry
Leveraging ChatGPT and Digital Marketing for Enhanced Customer Engagement in the Hotel Industry
Ruth Sabina Francis, Sumitha Anantharajah, Sarthak Sengupta, Amrik Singh. © 2024. 14 pages.
Artificial intelligence-based chat generative pre-trained transformer (ChatGPT), and provides numerous ideas for future research in consumer studies and marketing in the context...
Women's Empowerment and Tourism Development: An Indian Perspective
Women's Empowerment and Tourism Development: An Indian Perspective
Amrik Singh, Sumitha Anantharajah, Ruth Sabina Francis. © 2023. 12 pages.
Women's empowerment has become a crucial component of sustainable tourism development in tourist destinations. Meanwhile, achieving gender equality and empowering women...
Hotel Employees' Psychological Empowerment Influence on Their Organizational Citizenship Behavior Towards Their Job Performance
Hotel Employees' Psychological Empowerment Influence on Their Organizational Citizenship Behavior Towards Their Job Performance
Ruth Sabina Francis, Elangkovan Narayanan Alagas. © 2020. 21 pages.
The success of the hospitality industry is dependent on its employees and their management towards the achievement of the organization's objectives. One of the perplexing...