Rusudan Dalakishvili

Rusudan Dalakishvili , born on March 29, 1970, studied at Iv. Javakhishvili house at the Faculty of Economics of Tbilisi State University, majoring in political economy, and at the same time in the same years at the Higher School of Business of TSU - majoring in financial management. She successfully completed both specialties in 1992. Since 1996, she has worked in various higher education institutions, first as a senior teacher, assistant professor, and in 2009, after defending her thesis and being granted the status of a doctor of economics, as an associate professor. Since 2001, she has been awarded the title of International Trainer of Economics and Business by the American Economic Education Association. There are many training, workshop, project participants. She also conducts trainings in marketing, strategic planning and modern teaching methods. Currently, from 2014 to the present, he is D. Agmashenebeli house Affiliated Professor of the National Defense Academy and Head of International Marketing Master's Program of Caucasus International University.

Publications

Harnessing Data Analytics and Marketing Intelligence for Sustainable Marketing Innovation
Harnessing Data Analytics and Marketing Intelligence for Sustainable Marketing Innovation
Nino Tchanturia, Rusudan Dalakishvili. © 2024. 20 pages.
Amidst swiftly evolving consumer behaviors and environmental concerns, businesses must innovate marketing strategies sustainably. This chapter delves into the role of data...
Beyond Greenwashing: Unveiling the Triumphs of Authentic Sustainable Branding
Beyond Greenwashing: Unveiling the Triumphs of Authentic Sustainable Branding
Nino Tchanturia, Rusudan Dalakishvili. © 2024. 19 pages.
In today's business world, companies must embrace authentic sustainable branding. This chapter explores its essence, significance, and practical implications. Through case...
Why Do We Need Sustainable Digital Marketing?
Why Do We Need Sustainable Digital Marketing?
Nino Tchanturia, Rusudan Dalakishvili. © 2023. 15 pages.
The conventional approach to business is not eco-friendly, and as the issue of climate change intensifies, consumers are becoming increasingly aware of the environmental impact...