Ruonan Zhang

Ruonan Zhang received her PhD in media and communication at Bowling Green State University. She is currently an assistant professor at Rollins College, FL, USA. Her research is centered around social media marketing and digital culture, with a specialization in exploring how digital technologies shape human communication, both in advancement and hindrance. Her research has been featured in the Journal of Computer Assisted Learning, the Journal of Research in Interactive Marketing, and Asian Communication Research.

Publications

Global Perspectives on Social Media Influencers and Strategic Business Communication
Global Perspectives on Social Media Influencers and Strategic Business Communication
Nicky Chang Bi, Ruonan Zhang. © 2024. 430 pages.
In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for...
Investigating the Impact of Influencer Wishful Identification and Parasocial Relationships on Purchasing Behavior: Insights From Influencer Fan Data
Investigating the Impact of Influencer Wishful Identification and Parasocial Relationships on Purchasing Behavior: Insights From Influencer Fan Data
Trinidee Mercado, Ruonan Zhang. © 2024. 15 pages.
Influencers are a powerful tool in the worlds of communication and marketing. The relationships that influencers build with audiences can affect consumer behaviors as can the...