Rukudzo Alyson Mawere

Rukudzo Alyson Mawere is a holder of Master of Commerce in Marketing Strategy and Bachelor of Commerce in Marketing Management from Midlands State University(MSU), Zimbabwe. She is currently a full-time Lecturer in the Department of Information and Marketing Sciences at the Midlands State University, Zimbabwe. She teaches Principles of Marketing, Consumer Decision Sciences, Digital Marketing, Services Marketing, Gender studies for Business, Brand Management and supervises student research projects and undergraduate and masters levels. Her current research area is Digital inclusion, the Digital divide, Digital Technologies for Higher Education, Digital Marketing and Sustainable Marketing. She is currently working towards pursuing Doctoral studies. She is part of the donations committee, resource mobilisation committee and she also participates in the quality control committee of the department contributing to ensure quality education is achieved.

Publications

The Role of Digital Marketing in Sustainable Marketing: Using Digital Channels to Raise Awareness and Promote Sustainable Products and Services
The Role of Digital Marketing in Sustainable Marketing: Using Digital Channels to Raise Awareness and Promote Sustainable Products and Services
Mercy Dube, Sinothando Tshuma, Rukudzo Alyson Mawere. © 2023. 15 pages.
This chapter explored the role of digital marketing in sustainable marketing and examined how companies can use digital channels to reach consumers and promote sustainable...
Opportunities, Challenges, and Digital Inclusion in Marginalized Societies
Opportunities, Challenges, and Digital Inclusion in Marginalized Societies
Wilfreda Indira Chawarura, Rukudzo Alyson Mawere. © 2022. 17 pages.
The developments in digital technology and information communication technology (ICT) have increased over the past 20 years and improved livelihoods, especially in developed...