Rui Nunes Cruz

Rui Cruz is Assistant Professor at Universidade Europeia (Laureate International) in Lisbon, since 2001. PhD in Management and Marketing from the University of Sevilla, Spain, also has a DEA from the same university and an MBA in Strategic Foresight at IESFF, Lisbon. With over 30 years teaching experience at the service of several higher education institutions in the public and private sector, actually teaches academic master's and global graduate programs taught in English in the areas of marketing, logistics and supply chain. Advisor and Tutor in master´s dissertations in the areas of marketing, digital marketing and entrepreneurship his research interests are in the areas of business strategy, strategic marketing, industrial and services marketing and relationship marketing and has scientific articles and books published national and internationally. He worked in the field of advertising for large international agencies such as Publicis, ITT marketing services and BBDO in Portugal and abroad, throughout the 80´s. Was also marketing director of one of the largest Portuguese banking groups and business consultant in the areas of strategy and innovation.

Publications

Data-Driven Marketing for Strategic Success
Data-Driven Marketing for Strategic Success
Albérico Travassos Rosário, Rui Nunes Cruz, Luis Bettencourt Moniz. © 2025. 300 pages.
In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers...
Transforming Education: Generative AI and Immediate Engineering in Synthetic Content Creation
Transforming Education: Generative AI and Immediate Engineering in Synthetic Content Creation
Andreia Bem Machado, João Rodrigues dos Santos, António Sacavém, Ramesh Sharma, Rui Nunes Cruz. © 2024. 20 pages.
Generative AI systems are increasingly present in our daily lives, helping us make crucial decisions. They use machine learning algorithms and tools, fed with millions of data...
The Impact of Digital Technologies on Marketing and Communication in the Tourism Industry
The Impact of Digital Technologies on Marketing and Communication in the Tourism Industry
Albérico Travassos Rosário, Ricardo Gomes Raimundo, Rui Cruz. © 2022. 13 pages.
The growing openness between regions accompanied by the rising of the tourism industry enhances its importance and the ensuing search for competitive advantages in terms of...
Determinants of Nascent Entrepreneurship Development
Determinants of Nascent Entrepreneurship Development
Albérico Travassos Rosário, Filipa Fernandes, Ricardo Gomes Raimundo, Rui Nunes Cruz. © 2021. 22 pages.
The current international economic crisis, at the moment of writing, will affect global economy and will demand entrepreneurial attitude to seize business opportunities. Nascent...
The Impact of Digital Technologies on Marketing and Communication in the Tourism Industry
The Impact of Digital Technologies on Marketing and Communication in the Tourism Industry
Albérico Travassos Rosário, Ricardo Gomes Raimundo, Rui Cruz. © 2021. 13 pages.
The growing openness between regions accompanied by the rising of the tourism industry enhances its importance and the ensuing search for competitive advantages in terms of...