Hershey, Pennsylvania

New York, New YorkBeijing, China

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About Us

Ruby Sharma

Ruby Sharma is a senior academician working in the field of management for more than 15 years.

Publications

Exploring the Future of AI in Marketing and the Evolution of Consumer Insight Analysis

The advancement of artificial intelligence (AI) is poised to revolutionize marketing and deepen our understanding of consumer behavior. As AI technologies progress, they promise...

Humanizing AI: The Role of Employer Branding in Attracting and Retaining Top Talent

With a surge in the demand for talented professionals specializing in AI, a business needs to differentiate itself from other firms in attracting and retaining such talents. This...

Shores of Success: Building a Sustainable Blue Economy Through HR Excellence

The blue economy's growth and development rely heavily on human resources (HR) excellence. This chapter explores the crucial role HR plays in building a sustainable blue...

Social Media Marketing Strategies for Innovating Relationship Marketing in the Digital Era

Utilizing social media for real-time communication and feedback is crucial in the evolving landscape of business communication in the digital era. It's not enough to simply...

Employer Branding: Pioneering HR Innovations

In today's fiercely competitive job market, establishing a positive image of your company as an employer of choice is paramount. This is the essence of employer branding - a...