Rowan E. Kennedy

Rowan Kennedy is an assistant professor at the Marketing Department, College of Economics and Political Science, Sultan Qaboos University, Oman teaching in the undergraduate and postgraduate programs. She earned her PhD from Monash University, Australia, in 2006. She has published a number of papers in conferences and reputed journals. Her areas of interest include direct selling, turnover, branding, and tourism. Dr. Kennedy has supervised and examined PhD theses to completion.

Publications

Shifts in Tourism Knowledge: HEI Contributions to Destination Branding and Economic Development
Shifts in Tourism Knowledge: HEI Contributions to Destination Branding and Economic Development
Maha K. Al Balushi, Mohammad Soliman, Rowan E. Kennedy, Anam H. Palla. © 2024. 18 pages.
Higher education institutions (HEIs) are knowledge bases from which innovative ideas, research, and teaching initiatives can boost a destination's appeal. HEIs strengthen...
Digital Marketing for Cruise Tourism in Oman: Opportunities and Challenges
Digital Marketing for Cruise Tourism in Oman: Opportunities and Challenges
Mohammad Soliman, Maha Khamis Al Balushi, Rowan Kennedy. © 2024. 26 pages.
Cruise tourism has significantly increased in popularity in recent years, being among the most common forms of tourism. Oman is regarded as one of the distinguished destinations...