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About Us

Rizwan Shabbir

Rizwan Shabbir is Assistant Professor in the Lyallpur Business School, Government College University, Faisalabad. He got his PhD of Marketing Management from Huazhong University of Science and Technology, China. He has earned his MS from Lund University, Sweden. His research interests include value-creation, industrial marketing, branding and cross-cultural difference in decision making

Publications

The Future of World Tourism: The Role of World Bodies

The chapter covers the role of leading international organisations which are working to transform tourism industry into sustainable tourism. The organisations are working with...

Reviewing the Employee Branding Process to Gain Firm Competitive Advantage

Brands are more challenging to capture, sustain market share, and keep their customers loyal in a highly competitive marketplace. One of the evident approaches that a brand...

Media and Religious Tourism: A Thematic Review

This chapter aims at presenting a thematic analysis of 64 research articles on religious tourism published from 2009 to 2020 by adopting a systematic literature review method....

Emergence of Services Business Strategies During COVID-19

The 21st century has been fighting against COVID-19, an infection caused by a virus SARS CoV-2. On 30th January 2020, the World Health Organization stated this condition as an...