Rinki Verma

|Rinki Verma - Contributing Author|Dr. Rinki Verma is a proficient academician in the field of management and has extensive research experience. She carries a wide experience of 15 years in academics and corporate. She shouldered responsibilities from IQAC and NAAC in her current and prior serving institutions. She is presently associated with an ICSSR-funded project as a Project Director. Currently, she is an Associate Professor at Babu Banarasi Das University, Lucknow. She holds a doctorate from an institute of national importance, MNNIT, Allahabad. She has qualified UGC NET in Management. She has many national and international research papers in her credit, which are published in ABDC, Scopus, UGC CARE, and reputed peer-reviewed journals. She made significant contributions to the academic field as the editor, publishing two books centered on the theme of digital transformation. She is passionate, purposeful, high-spirited and has a never-ending approach to learning. She has supervised many students for their PhD and Masters dissertations.

Publications

Assessment of Quality Attributes of Mobile Learning Applications on Students' Satisfaction
Assessment of Quality Attributes of Mobile Learning Applications on Students' Satisfaction
Karnika Srivastava, Manoj Kumar, Rinki Verma, Pratibha Maurya. © 2024. 23 pages.
The present study develops and examines a research model extending from the Delone and Mclean information system success model by integrating perceived innovation of IT...
Building Brand Reputation and Fostering Customer Loyalty Through ESG Practices: A Strategic Imperative for Competitive Advantage
Building Brand Reputation and Fostering Customer Loyalty Through ESG Practices: A Strategic Imperative for Competitive Advantage
Shreyanshu Singh, Rinki Verma, Afeefa Fatima, Manoj Kumar. © 2024. 29 pages.
This study investigates the intricate relationship between Environmental, Social, and Governance (ESG) practices and their influence on brand reputation and customer loyalty...