Rinki Verma

Rinki Verma is currently working as Associate Professor in the School of Management at Babu Banarsi Das University, Lucknow, having an experience of more than 13 years in the area of Marketing and General Management. She holds doctorate degree from MNNIT, Allahabad. Her research area includes Public Private Partnership, Internet Advertising, E- Service Quality, Artificial Intelligence. She is having publications in various Scopus indexed, and reputed national & international journal and presented research papers in national and international conferences organized by reputed institutions and attended many MDPs, QIP’s etc. She has been a trainer in the training programs on Conflict Management, Behavioral Change, Change Management, etc for Primary Medical Staff (PMS-DOCTORS) and senior officers (Non-Defense Academy).

Publications

Assessment of Quality Attributes of Mobile Learning Applications on Students' Satisfaction
Assessment of Quality Attributes of Mobile Learning Applications on Students' Satisfaction
Karnika Srivastava, Manoj Kumar, Rinki Verma, Pratibha Maurya. © 2024. 23 pages.
The present study develops and examines a research model extending from the Delone and Mclean information system success model by integrating perceived innovation of IT...
Building Brand Reputation and Fostering Customer Loyalty Through ESG Practices: A Strategic Imperative for Competitive Advantage
Building Brand Reputation and Fostering Customer Loyalty Through ESG Practices: A Strategic Imperative for Competitive Advantage
Shreyanshu Singh, Rinki Verma, Afeefa Fatima, Manoj Kumar. © 2024. 29 pages.
This study investigates the intricate relationship between Environmental, Social, and Governance (ESG) practices and their influence on brand reputation and customer loyalty...