Rigoberto García-Contreras

Rigoberto García-Contreras is an Associate Professor at the National School of Higher Education, Leon Unit, National Autonomous University of Mexico (UNAM). Visiting Professor at the School of Accounting and Administration of the Autonomous University of State of Mexico. His research interests are related to Intangibles Management, Artificial Intelligence in Organizations, and Knowledge Economics in Organizations. Ph.D. in Economic and Administrative Sciences, Master in Administration with a specialization in Organizational Management and Bachelor in Administration from the Autonomous University of State of Mexico. He did a research stay at the Laboratory of Personality Psychology, National University of Córdoba, Argentina. Associate Researcher at the Public Innovation and Artificial Intelligence Laboratory (I-Lab Mexico). Member of the National System of Researchers Level 1 (SNI-CONACyT).

Publications

Navigating the Fourth Industrial Revolution: Empowering Socio-Technical Organizations With Data-Driven Business Intelligence Systems
Navigating the Fourth Industrial Revolution: Empowering Socio-Technical Organizations With Data-Driven Business Intelligence Systems
David Valle-Cruz, J. Patricia Muñoz-Chávez, Rigoberto García-Contreras. © 2024. 27 pages.
Artificial intelligence (AI) has become an integral component in organizational processes, generating several business models that have revolutionized the way companies operate....
The Singularity Is Near?: Unraveling Artificial Intelligence, Ethos, and Human Rights in the Era of Emerging Digital Transform
The Singularity Is Near?: Unraveling Artificial Intelligence, Ethos, and Human Rights in the Era of Emerging Digital Transform
Rigoberto García García-Contreras, David Valle-Cruz, Rodrigo Sandoval-Almazán. © 2024. 19 pages.
Artificial intelligence is growing exponentially, revolutionizing society, and approaching a virtual point called the “Singularity.” This chapter explores the complex...
Is the Idea of Human Replacement too Far-Fetched?: Artificial Intelligence as a Partner for the Public Sector
Is the Idea of Human Replacement too Far-Fetched?: Artificial Intelligence as a Partner for the Public Sector
Rigoberto García-Contreras, J. Patricia Muñoz-Chávez, Rosa L. Muñoz-Chávez. © 2023. 21 pages.
Public sector organizations are increasingly adopting artificial intelligence (AI). However, its implementation is creating controversy regarding its impact on the labor market...
Adoption of Industry 4.0: Analysis and Action of Mexican Case
Adoption of Industry 4.0: Analysis and Action of Mexican Case
Mireya Clavel-Maqueda, Eduardo Cornejo-Velazquez, J. Patricia Muñoz-Chávez, Rigoberto García-Contreras. © 2023. 18 pages.
Industry 4.0 integrates enterprises through continuous data flow, which can represent a competitive advantage. This chapter presents an analysis of the public policies for higher...
Towards the Understanding of Consumer Behavior in the Metaverse: A Systematic Literature Review Using the PRISMA Methodology
Towards the Understanding of Consumer Behavior in the Metaverse: A Systematic Literature Review Using the PRISMA Methodology
David Valle-Cruz, J. Patricia Muñoz-Chávez, Rigoberto García García-Contreras. © 2023. 21 pages.
The metaverse is not just about gaming. It encompasses a wide range of activities, including socializing, education, entertainment, and commerce. It represents an exciting...
Teleworker Experiences in #COVID-19: Insights Through Sentiment Analysis in Social Media
Teleworker Experiences in #COVID-19: Insights Through Sentiment Analysis in Social Media
Rigoberto García-Contreras, J. Patricia Muñoz-Chávez, David Valle-Cruz, Asdrúbal López-Chau. © 2022. 25 pages.
The COVID-19 pandemic has become a critical and disruptive event that has substantially changed the way people live and work. Although several studies have examined the effects...
Panic Station: Consumer Sentiment Analysis of the Evolving Panic Buying During the COVID-19 Pandemic
Panic Station: Consumer Sentiment Analysis of the Evolving Panic Buying During the COVID-19 Pandemic
J. Patricia Muñoz-Chávez, Rigoberto García-Contreras, David Valle-Cruz. © 2022. 23 pages.
The COVID-19 pandemic led to changes in consumer behavior, where social commerce played a relevant role. Through the theory of protection motivation as a theoretical basis, this...