Renuka Mahajan

Renuka Mahajan is working as an Assistant Professor in Jaipuria Institute of Management, Noida. She has done her Doctorate in Management from Amity University. She has more than 17 years of teaching experience in the field of IT and Data Science. Her research papers and cases has been published in reputed refereed journals She has also presented her Cases and Research in various international conferences and forums. She has imparted trainings in various organizations in the areas of IT Security, Qualitative and Quantitative research methods, Data analysis and decision making and Quantitative techniques for HR and Marketing perceptive.

Publications

How Empowering Narratives and Strategic Analytics Fuel Luxury Brand Activism
How Empowering Narratives and Strategic Analytics Fuel Luxury Brand Activism
Renuka Mahajan. © 2024. 15 pages.
Strategic analysis for brand management is a nascent tool that is based on data driven decision making. The modern consumer market can no longer be sufficiently drawn by the...
An Analysis on Consumer Preference of Ayurvedic Products in Indian Market
An Analysis on Consumer Preference of Ayurvedic Products in Indian Market
Richa Misra, Sonali Singh, Renuka Mahajan. © 2022. 17 pages.
With the growing awareness of lifestyle diseases and risk related to chemical-based products, there has been an increasing interest in green/natural products. The purpose of this...
Analysis of Factors Affecting Intent to Use Mobile Commerce Services in India
Analysis of Factors Affecting Intent to Use Mobile Commerce Services in India
Richa Misra, Renuka Mahajan, Nidhi Singh. © 2022. 21 pages.
India seems to lead the shift from e-commerce to mobile commerce adoption. Apps and mobile websites are offered in various areas of health, travel, shopping, ticketing, and...
Decision Making as a Contributor for Women Empowerment: A Study in the Indian Context
Decision Making as a Contributor for Women Empowerment: A Study in the Indian Context
Richa Misra, Shalini Srivastava, Renuka Mahajan, Rajiv Thakur. © 2021. 21 pages.
As per United Nations Development Program's Human Development Report 2016, India ranks 131 out of 188 countries on the gender inequality index, which positions it in the...
Study of Attitude of B-School Faculty for Learning Management System Implementation an Indian Case Study
Study of Attitude of B-School Faculty for Learning Management System Implementation an Indian Case Study
Pooja Singh Kushwaha, Renuka Mahajan, Rekha Attri, Richa Misra. © 2020. 21 pages.
Learning management systems have transformed the information delivery mechanism. The present study derives dimensions from technology acceptance model and assesses the...
An Analysis on Consumer Preference of Ayurvedic Products in Indian Market
An Analysis on Consumer Preference of Ayurvedic Products in Indian Market
Richa Misra, Sonali Singh, Renuka Mahajan. © 2020. 15 pages.
With the growing awareness of lifestyle diseases and risk related to chemical-based products, there has been an increasing interest in green/natural products. The purpose of this...
Indian Telecom Industry: Challenges and Use of Analytics to Manage Customer Churn
Indian Telecom Industry: Challenges and Use of Analytics to Manage Customer Churn
Vishal Mahajan, Renuka Mahajan, Richa Misra. © 2019. 24 pages.
This chapter begins with an introduction to the telecom sector, communication using mobile phones, and evolution of wireless communication. It presents the current scenario in...
Introduction to Use and Analysis of Big Data in E-Learning
Introduction to Use and Analysis of Big Data in E-Learning
Renuka Mahajan. © 2019. 13 pages.
In today's world everything is connected and is either consuming data or generating data. The world is changing so fast that even one-year-old data may not be useful, and...
Variable Selection of Customers for Churn Analysis in Telecommunication Industry
Variable Selection of Customers for Churn Analysis in Telecommunication Industry
Vishal Mahajan, Renuka Mahajan. © 2018. 16 pages.
The telecommunication industry considers customer relationship management as a significant issue for organizational adaptation. Mobile service providers have enforced CRM with...