Rashmi Rai

Rashmi Rai is the Head of the Department of School of Business and Management, CHRIST (Deemed to be) University. An Associate Professor having 21 years of experience has done her double Masters in Marketing and HR and Phd in Management, her primary area of interest is Human Resources Management and Organisational Behaviour. Her Core Competencies are good communication and writing skills, profound knowledge of the subject areas, and teaching students using innovative pedagogy tools. Having a keen research interest has helped her develop around 52 research papers and several Book Chapters indexed in Scopus, published nationally and internationally in reputed journals and books, and the quest is still on. She has also published a book on “Quality of Life” by Routledge. She has conducted many workshops on various subjects in management and had an opportunity to present papers and serve as a session chair at several conferences.

Publications

Unlocking the Power of AI: Extracting Actionable Insights From Corporate
Unlocking the Power of AI: Extracting Actionable Insights From Corporate
Sunita Kumar, Priya, Rashmi Rai. © 2024. 20 pages.
Nowadays, the corporate annual report is dynamic and forward-looking. The corporate annual report (CAR) is available publicly, although mainly consumed by investors and...
Service Industry Alchemy: A Symphony of Digital Innovations in Customer Engagement
Service Industry Alchemy: A Symphony of Digital Innovations in Customer Engagement
Shikha Bhagat, Rashmi Rai, K. Lakshmypriya, Sunita Kumar. © 2024. 23 pages.
The emergence of digitization, automation, and artificial intelligence has transformed service delivery, allowing businesses to increase productivity, tailor client experiences...
Perceived Cyber Security Challenges in Adoption and Diffusion of FinTech Services in India
Perceived Cyber Security Challenges in Adoption and Diffusion of FinTech Services in India
Pallavi Kudal, Sunny Dawar, Rashmi Rai, Prince Dawar. © 2023. 17 pages.
FinTech is a term that refers to a new type of digital technology that intends to build up and automate the distribution and management of financial services. FinTech is an...