Ranjeet Verma

Ranjeet Verma is currently a Professor of Marketing in the University School of Business at Chandigarh University, Gharaun, Mohali, Punjab, India. He has teaching experience of 22 years. His areas of interest include marketing, branding and general management. He has published more than 30 papers in various reputed national and international journals. He has also presented more than 40 research papers related to marketing, branding and general management at the conferences/seminars held at national and international levels.

Publications

Unlocking the Potential: Exploring the Synergy Between Tourism and SMEs for Sustainable Economic Growth
Unlocking the Potential: Exploring the Synergy Between Tourism and SMEs for Sustainable Economic Growth
Bindu Aggarwal, Ranjeet Verma, Pawan Kumar. © 2024. 22 pages.
The dynamic interaction between tourism and small and medium enterprises (SMEs) as generators of long-term economic growth is explored in this chapter. The chapter investigates...
Technological Advancements in the Hospitality Sector: The Role of Intelligent Chatbots
Technological Advancements in the Hospitality Sector: The Role of Intelligent Chatbots
Bindu Aggarwal, Pawan Kumar, Ranjeet Verma. © 2024. 20 pages.
In today's digital era, the emergence of artificial intelligence (AI) is crucial, particularly in the significance of chatbots. From the start, AI has opened numerous...